Select Page

Taking your business online in 2020: How to design the perfect logo

by | Sep 20, 2020 | Taking your business online in 2020 | 2 comments

HAVING AND EYE-CATCHING LOGO CAN DRAMATICALLY INCREASE YOUR LEADS AND SALES

 

Today, majority of the brands are reliant on their marketing strategies for sales. While having an online presence is rudimentary for attracting user traffic, your design choices can make a significant impact your sales figures. Having an eye-catching logo for your brand can undoubtedly drive up your profits.

Logos are the picture of the brand that the people see first. While having an attractive interface is equally important, most customers will first see your logo – on some advertisement or a social media platform. Therefore, they are a vital aspect of your marketing campaigns. 

However, designing the perfect logo might take up a lot of thought and resources. Coming up with a design and deciding on a color scheme can prove to be a bit of a struggle. Statistics show that it takes less than 10 seconds for the customers to form an opinion about your logo. Further, the color scheme you use can improve your brand recognition by 80%.  Therefore, your logo needs to be of the best quality.

There are a number of ways you can design your logo. You can either hire a freelancer, a professional or do the grunt work yourself. Whatever your choice may be, following are some of the best platforms you should definitely checkout:

Fiverr

If you want an expert freelancer to design your logo, Fiverr is the platform for you. It gives you access to hundreds of great graphic designers from around the globe. The sellers also have ratings and reviews which can help you select the one that is just right for you and your budget.

Further, you can also ask the sellers to send their previous work to check they suit your style. You can also negotiate on the price and get the best value for money.

At FluiD Digital Marketing we love Fiverr freelancers as they reliable, hardworking and deliver top quality work for the best prices.

Pros

      • Budget friendly
      • Room to negotiate
      • The best freelancers from around the globe
      • See reviews from real buyers

Cons

      • There isn’t any!

TAILOR BRANDS

Tailor brands is one of the best logo generators available in the market. It is a machine learning based platform that helps you design powerful logos for your brand, without any grunt work. It is budget friendly and also really easy to use, making the user experience seamless and smooth.

With over 3 million customers, Tailor Brands currently designs a logo every second. The artificial intelligence driven tool asks you questions about your likes and dislikes and generates a logo that perfectly fits your requirements and preferences.

It comes with three paid plans, starting from $3.99/month.

  • Basic Plan – $3.99/month
  • High quality logo files
  • Logo resize tool
  • Connect your domain
  • Templates
  • Design tools

  • Standard plan – $5.99/month
  • Vector EPS files of your logo
  • 1 year free domain
  • Full website builder
  • Multi language support
  • Business card and stationary tool

  • Premium plan – $12.99/month
  • Social media auto schedular
  • Create an online store
  • Online payments
  • Social media analytical tools

Pros

  • Easy to use
  • Add-on products
  • Good value of money

Cons

  • Lacks phone support
  • Limited customizations

    99Designs

    99designs is another great platform that you can use for designing an attractive logo for your company. The tool is majorly based on design contests. That is, you submit a request for a design and the 99design community sends you ideas. You can then choose the one that suits your brand the best.

    You basically set a budget and everyone who is willing to work in the budget, sends you potential ideas about the design.

    The platform also offered a “Readymade Logo store” that provided templates of logos, covering several niches. The templates were also fully customizable, giving you full control over your content. However, the company closed it down in 2016, which was a major drawback for some customers.

    Overall, it is great platform that you can use for your design, within your desired budget!

    Pros

    • Affordable
    • Larger room for design ideas
    • Turnaround time – you receive your design within 24 – 48 hours
    • Guarantee of a seamless experience for both parties
    • User friendly

    Cons

    • Writing briefs
    • Need to establish a relationship
    • No guarantee of getting the design you want

      All of these platforms will enable to design the perfect logo for your online business. We believe that Fiverr is the best option due to the wide range of freelancers you can work with. Enabling you as a business owner to leave the logo creation process to an expert and allow you to focus on other more important things.

      Don’t forget to checkout our blog on how to choose your Fiverr Freelancer