High quality leads for your Service business

We help service businesses generate qualified leads and real sales calls through digital advertising campaigns on Meta, Google and LinkedIn.

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Rated “Excellent” by our customers
95+ five-star reviews
★ ★ ★ ★ ★
4.6/5 on Trustpilot
$50M+ in revenue generated

Advertising Campaigns You Can Trust

Certified by industry leaders and trusted by businesses worldwide

Google Partner

Facebook Verified

HubSpot Certified

Trustpilot Verified

Meta Business

Industry Leader

Feeling like your lead gen is just expensive guesswork?

You’re not alone. Most service businesses struggle with these common pain points:

Junk leads that waste time

You're paying for clicks that never convert into real business opportunities.

Budgets that blow up without results

Ad spend keeps increasing but you're not seeing proportional returns on investment.

Campaigns that collapse when scaled

What works at $1K/month fails completely when you try to scale to $10K/month.

Sound familiar? There’s a better way to generate leads…

How we turn ad clicks into booked calls

A simple stack that prioritises fit, control, and proof: Google Sheets for truth, platform testing with guardrails, and Zapier automations wired to your CRM and Meta CAPI.

Booked calls you can plan around

  • Qualified enquiries route straight to a live calendar with pre-call questions.
  • Show-rate ops built in: instant confirmation, 24h/2h reminders, calendar hold.
  • We track lead → book → show → proposal so the focus stays on revenue, not clicks.
Example week view with real bookings (names blurred for privacy).

Structured testing

  • Weekly test matrix (angle × creative × audience) — no random toggling.
  • Scale only when CPA holds; pause/step-down rules prevent budget drift.
  • Winners are duplicated into fresh audiences; new creatives dropped every 7–10 days.

Ads Manager view with variants and guardrails for CTR/CPA decisions.

Real-time scoring and routing, then CAPI

  • Form → scoring and validation → send qualified leads to calendar; nurture the rest.
  • Push "Qualified Lead" and "Booked Call" events back to Meta via Conversions API.
  • Single source of truth in Sheets: score, owner, status, notes — auditable.
Zapier flow: Google Sheets → filter → Facebook Conversions API event.
Want the wiring? Get the free Meta CRM Conversion Toolkit with the Zap templates, field mapping guides, and the tracking workbook we use in production.
Get the Toolkit

Real Results Across Diverse Industries

See how our proven framework drives measurable growth across e-commerce, SaaS, events, and professional services

Head West Prints

Wall-Art E-commerce

6 months (Oct 2023 → Apr 2024) Challenge

Challenge

Scaling ad spend from $6k/month while maintaining 5× ROAS with limited creative assets and no

Key Strategy

In-depth customer research to define messaging and competitor...READ MORE

Results
Monthly Ad Spend

$39k

+107%

Monthly Revenue

$277k

+333%

Black Tech Fest

Tech & Culture Festival

Festival campaign period

Challenge

Drive high-quality ticket sales across five summit experiences while keeping acquisition costs efficient for Europe's largest Black tech festival.

Key Strategy

Multi-platform campaigns across Meta, Google, LinkedIn, TikTok...READ MORE

Results
Total Ad Spend

£23k

Tickets Sold

7,000+

Sold Out

Credentially

Healthcare Onboarding SaaS

18 months (Jul 2022 → Jan 2024)

Challenge

Increase inbound demo requests and reach £1.5m ARR for healthcare credentialing automation platform.

Key Strategy

Identified ideal customer profiles across three industry...READ MORE

Results
Monthly Ad Spend

£8k

+33%

Demos per Month

15+

+200%

Medicare Joe

Medicare Advisory

4 months (Nov 2024 → Feb 2025)

Challenge

Generate high-quality leads for independent Medicare advisor while keeping cost per acquisition low.

Key Strategy

Audience research to refine messaging and landing page design...READ MORE

Results
Monthly Ad Spend

$38k

+100%

Booked Sales Calls

768

+112%

Ready to Drive Similar Results for Your Business?

Schedule a discovery call to see how our proven framework can transform your lead generation and scale your business.
Schedule Your Discovery Call

Results That Speak Volumes

Our data-driven approach consistently delivers measurable results for service-based businesses

3.2x

Average ROI Increase

Within first 90 days

30%

Average Reduction

In lead cost

26

Days Average

To increase booked calls

Don't Just Take Our Word For It

See what our clients say about working with us and the results we’ve delivered

Trusted Ads Experts

We get it – trusting an ads agency with your account can feel like a big choice.
Here are a few reasons you can trust us.
  • 1 Vetted and certified as a Pro Seller on Fiverr.
  • 2 Over 90 5 Star Reviews on Fiverr.com – Fiverr Profile
  • 3 5 Star rating on TrustPilot – www.Trustpilot.com
  • 4 All of the media buyers on our team are certified in their areas of expertise – Meet the team.
"Lewis and his crew at Fluid DM are real pros. From the moment we engaged with them, it was clear that we were in capable hands. Their diligent approach and attention to detail ensured that all of our online marketing and advertising goals were not only met but exceeded."

David M.

Marketing Director • May 2024

"Fluid DM is the best marketing company that I have ever worked with. I have done marketing on television, radio, billboards, and PPC but never had anything close to the results that Fluid DM got me through social media marketing."

Sarah K.

Business Owner • March 2024

Lewis and team at Fluid DM are excellent at what they do. They have a laid back nature that makes the world of Digital Marketing easier for a Business like us to maneuver through. We have seen up to 12/1 ROAS on our Marketing ads that are managed by Fluid DM. Highly recommended. Thanks for the great work guys.

Lewis and team at Fluid DM

Date of experience: January 30, 2023

The Fluid DM team worked closely with me on a strategy to increase leads for my e-commerce business. I now work with them on an ongoing basis to manage all of my advertising campaigns. I am now achieving good results consistently. Everyone who I have dealt with is attentive and knowledgeable - highly recommended.

Lead generation

Date of experience: June 24, 2021

Highly detailed and creative

We've been working with the Fluid DM team for over 6 months now and have been continually impressed by their attention to detail and ability to continually improve our advertising campaigns
Read Trustpilot reviews
View Fiverr Profile
  • 4.6/5 on Trustpilot (17 reviews)
  • 4.9/5 on Fiverr (95 reviews)

Why We're Different

Stop settling for mediocre results. Here’s how we deliver what others can’t.

  • Junk leads that waste your time
  • Budget burn with no accountability
  • Campaigns fail when you try to scale
  • Generic one-size-fits-all approaches
  • No real tracking or transparency
  • Qualified-Only™ system delivers decision-makers
  • Spend Shield™ with daily monitoring & caps
  • Scale Accelerator™ for smooth growth
  • Custom funnels built for your business
  • Real-time dashboards & weekly reviews

Ready to experience the difference?

Join hundreds of service businesses that have transformed their lead generation with our proven framework.
Work With Us

What You'll Get

Everything you need to generate qualified leads and scale your business, handled by our expert team.

Custom Ad Campaigns

Meta, Google & LinkedIn campaigns tailored to your business goals and target audience.

  • Competitive analysis
  • Audience research
  • Competitive analysis

Landing Page Design & Copy

High-converting landing pages with persuasive copy that turns visitors into leads.

  • Conversion optimization
  • A/B tested copy
  • Conversion optimization

CRM Integration & Tracking

Complete setup of tracking systems and CRM integration for seamless lead management.

  • Full tracking setup
  • CRM configuration
  • Lead routing automation

Real-Time Dashboards

Beautiful dashboards showing exactly how your campaigns are performing in real-time.

  • Live performance data
  • ROI tracking
  • Lead quality metrics

Expert Performance Reviews

Weekly strategy calls to review performance, optimize campaigns, and plan growth.

  • Weekly strategy calls
  • Performance analysis
  • Optimization recommendations

Scaling Roadmaps

Clear roadmaps for scaling your campaigns from $1K to $50K+ monthly ad spend.

  • Phased scaling plans
  • Budget recommendations
  • Growth strategies

Our Complete Campaign Build Process

1

Strategy

2

Build

3

Launch

4

Optimize

5

Scale

Frequently Asked Questions

Get answers to the most common questions about our lead generation process

Do I need to already be running ads?
No, we can build from scratch or optimize what you have. Many of our best clients come to us with failed campaigns or no advertising experience at all. We'll audit your current setup (if any) and build a completely new strategy tailored to your business.
Service-based businesses across legal, finance, consulting, health and more where each lead has high commercial value. We specialize in businesses where a single client can be worth $5K-$50K+ and where the sales process involves consultations or discovery calls.
Many clients see leads within 10–14 days; full optimisation in 4–6 weeks. The first phase focuses on getting qualified traffic, then we optimize for conversions, and finally scale the winning campaigns. Most clients see their best results after month 2 when all systems are fully optimized.
Not necessarily; a rapid follow-up person is enough to capture value. Our system is designed to deliver highly qualified leads, so you don't need an army of salespeople. One person who can respond quickly and have quality conversations is usually sufficient to start.
We typically work with businesses ready to invest at least $3K-$5K monthly in ad spend. This ensures we have enough budget to properly test and optimize campaigns across multiple platforms and audiences for the best results.
Our Qualified-Only™ system uses progressive profiling, gated surveys, and live lead scoring to filter out tire-kickers. We'd rather send you 10 qualified prospects than 100 time-wasters. Quality over quantity is our core philosophy.
We focus on Meta (Facebook/Instagram), Google Ads, and LinkedIn - the three platforms that consistently deliver the highest quality leads for service businesses. We'll recommend the best mix based on your industry and target audience.
Yes, everything is included. We handle landing page design, copywriting, ad creative, video content, and all technical setup. You get a complete, turn-key lead generation system without needing to hire additional designers or copywriters.
Have a different question? Book a call and we'll answer it personally

Get the Toolkit

Everything you need to connect your CRM to Meta’s Conversions API and start feeding real lead data back to the algorithm for better, cheaper leads.

Download our complete lead generation toolkit and start implementing our proven systems in your business today.

Lead Tracking Sheet for Meta + Google

Pre-built spreadsheet to track lead quality, sources, and conversion rates

Pre-Built Zapier Template for Instant Routing

Automated lead routing system that connects your ads to your CRM instantly

Calendar Integration Guide

Step-by-step setup for booking qualified prospects directly from your ads

Ready to transform your lead generation?

This toolkit contains the exact templates and systems our clients use to generate hundreds of qualified leads every month.
Download The Toolkit
Work With Us

We don't believe in running ads just to look busy

We build lead systems that create conversations — and revenue.

Book a free strategy call and we’ll audit your current setup with no obligation. Walk away with actionable insights whether you work with us or not.

What you'll get on this call:

  • Free audit of your current lead generation setup
  • Custom strategy blueprint for your business
  • Clear roadmap to 10x your qualified leads
  • No obligation - just valuable insights
Work With Us
30-minute call • No sales pitch • Just valuable insights
95+ five-star reviews
★ ★ ★ ★ ★
4.6/5 on Trustpilot
$50M+ in revenue generated