7 Steps To Successfully Shifting Your Business Online In 2020
THE COVID-19 PANDEMIC HAS SHIFTED THE WORLD OF BUSINESS ONLINE IN ALMOST EVERY COUNTRY
There has never been a better or more important time to give your business an online presence. Internet statistics. People are now constantly connected to their laptops, tablets and mobile phones.
This presents businesses with an enormous amount of opportunities to directly advertise to potential customers on their smart device. How much would your sales grow if you could target and speak to your potential customer regardless of their location on their mobile device or computer? So, do you do it?
How do you successfully start offering some or all of your primarily offline products or services online?
Luckily, we’ve got you covered!
We’ve spent a fair amount of time helping businesses from all industries profitability offer their services online. In this article we’ll go through the steps as well as offering our recommendations for which services to use and also where to go to get help. All of our experts are available to hire on Fiverr, but more on them later.
Domain Name & Web Hosting
The first thing you’ll need to take your business online is a domain name & website hosting.
Domain name = the web address of your website
Web hosting = the cloud space that stores all of our websites files (think online hard drive)
A domain name is the web address of your website. The address they’ll type in to find you online.
When choosing a domain name we recommend you use your business name (most companies do) so that you’re easy to find by your customers.
For example, “yourcompanyname.com”.
So how to you get a domain name and website hosting?
There are literally 100s of providers on the internet.
Some offer better value for money than others. Here’s a list of our favourites. Not only do these providers offer the most value for money but we also think they’re the most user friendly:
- Green Geeks
- Host Gator
For a full review of our website domain and web hosting providers read our guide to choosing website hosting HERE
Or if you don’t want the hassle of setting this up yourself check out Fiverr.com for web hosting experts for as little as $5!
One you have your domain name and website hosting set up, you’ll need to actually build the website.
Years ago this required knowing lots of complicated coding techniques, but now days there are much simpler ways of creating a beautifully designed website.
Depending on the type of site you need there are a number of options. If you’re a service-based business then one of the following will help you simply create an attractive looking website that will make your customers want to use your services.
However, if you sell physical products and have a big inventory of products, then shopify is definitely the way to go. Shopify allows you to create attractive e-commerce websites with simple and secure online payment systems in no time at all. Check out our guide to setting up a shopify store (coming soon).
Social Media Marketing Strategy
So once you’ve got a beautiful looking website you need to start making people aware of it and getting visitors (commonly referred to as “website traffic”).
We believe that one of the most effective way to do this via social media and we’re not alone. 92% of small businesses believe that social media is critical to their website traffic and business success.
This is because social media giants such Instagram and Facebook constantly report over 2 billion active monthly users.
Similar statistics are also true of platforms like YouTube, Snapchat, Facebook Messenger and LinkedIN.
So which platforms should you use and how do you use them to drive traffic your website? We believe that Facebook and Instagram or safe bets regardless of the type of business you’re running.
However, the platforms you choose to use should be chosen to fit your overall digital marketing strategy. This strategy should define your goals, who your target customer is and how you plan on allocating your budget to reach them.
If you’re not familiar with digital strategies, we would recommend using a digital strategist to work with you to create one for your company.
For more information on what a digital strategy should include, checkout the best digital strategist on Fiverr.com
After you’ve got your strategy you should have a clear understanding of what social media platforms, you’ll need to drive traffic to your business and start interacting with potential customers.
Your digital strategy should also include the type of content (videos, images, articles) that you’re posting on your social media platforms.
It is important that this content is designed to appeal to your potential customers so that they are compelled to engage with your company either directly on the social media platform or on your website.
Once all of this as been outlined, you’ll need to design your business pages on each platform and the content that is your planning to put out on these platforms.
If you’re pretty tech savvy this can be done yourself or you can get an expert to it for you. Whichever method you choose, remember that these pages will be directly representing your business online, so they need to look professional. Think of them as your virtual store front.
Social Media Advertising
You have a website, you have a digital marketing strategy and your social media accounts are setup with content ready to go.
You start posting regularly on social media but your follower count is low or none existent, your posts aren’t getting much engagement and your website traffic is still low…what do you do?
Don’t worry, this situation is experience by the majority of new businesses to the online space.
This is where social media advertising comes into the play. You may have heard of Facebook, Instagram & LinkedIn advertising.
If you haven’t heard of them, you will have almost certainly seen ads on one of these platforms (its probably how you ended up here)
We believe that social media advertising is one of the best ways to advertise your business online.
We’re so confident in it, that our primary service is strategizing and creating social media ad campaigns for our clients.
So how does it work? Social media advertising allows small businesses to target specific groups of people by their demographics and interests and show them advertisements and pieces of content and as a result, direct visitors to their website where they can make enquires or purchases. Facts about this.
If you have a website and are looking to increase your website traffic as well as revenue and sales, social media advertising could definitely help you be more profitable.
Check out our article on social media advertising here, or speak to our no.1 social media advertising specialist on Fiverr today.